ALA MOANA TOWER*, Honolulu, HI
Ala Moana Tower – Honolulu, Hawai‘i
210 Luxury Residential Units | Fully Entitled Air Rights Development
Director, Mixed-Use & Master Planned Communities — General Growth Properties (GGP
Ala Moana Tower represented a high-profile air rights redevelopment opportunity above an existing five-level structured parking podium at Ala Moana Center — one of the most productive retail assets globally, attracting more than 40 million visitors annually.
The fully entitled project comprised approximately 257,000 square feet of net saleable residential area (593,000+ square feet gross), including 210 luxury condominium units, 19,000 square feet of retail, and a 4,600-square-foot residential lobby integrated into a completed 88,000-square-foot podium structure. The garage provided 1,276 total parking spaces, with residential and retail allocations strategically separated.
The development had secured all required entitlements and site plan approvals from the City and County of Honolulu, with complete architectural construction documents, building permit readiness, preliminary contractor pricing, condominium documentation drafts, and a fully developed branding and sales strategy in place.
Ficy= repositioning the project’s unit mix, design refinement, and market strategy — enhancing projected value by approximately 20% and structuring the asset for capital optionality, including potential air rights disposition or vertical execution.
The project exemplified disciplined urban infill development within a high-barrier-to-entry, supply-constrained market — leveraging existing infrastructure to minimize entitlement risk while maximizing long-term asset value.Ala Moana Tower (Honolulu, Hawaii) - Residential Tower - 210 residential units. Project as Director of Mixed Use and Master Plan Communities with General Growth Properties (GGP), now Howard Hughes Corporation
· Assisted in the redesign and repositioning of the proposed residential tower and the development of a marketing program that enhanced its overall value and marketability by 20%.
· Developed an Offering Memorandum for prospective buyers, generating multiple inquiries and Letters of Intent.
The 2.2-acre development site is strategically positioned between the existing Ala Moana Pacific office building and the newly constructed Nordstrom flagship — the retailer’s first location in Hawai‘i at the time of opening in 2008. The Nordstrom expansion established a direct physical and commercial connection to the broader Ala Moana Center, one of the most productive and internationally recognized retail destinations in the world.
The Ala Moana district represents one of Honolulu’s most dynamic mixed-use environments, combining regional retail, residential density, hospitality, and public waterfront access. Directly across Ala Moana Boulevard lies Ala Moana Beach Park — a half-mile urban shoreline widely regarded as one of the most valued recreational assets in the city, offering protected swimming waters and expansive open space.
The site’s adjacency to premium retail, transit corridors, and the waterfront positioned it as a rare, high-barrier-to-entry infill opportunity within a globally recognized urban district.
